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Using Ancient Herbal Knowledge SuperCharged with Science Codex is a collection of skincare brands from all over the world using local expertise and knowledge. Created by Biotech Entrepreneur Barb Puldus Phd who realised that her young son had an allergy to phenoyethanol and decided to use her knowedge to create a new of generation of clean beauty brand. The Codex Beauty intention is to preserve our health whilst saving the planet by revolutionising natural preservatives, creating a new type of sugarcane packaging and thereby minimizing the brands carbon footprint. The Codex team also work closely with local communities to understand their secrets and support them by sourcing their sustainable harvest directly from those communities and formulating product locally. The first collection from Codex Beauty is Bia, grown formulated and made in Ireland using ingredients specific to the region and knowl locally for their efficacy.